Mission & Values

NAVO is an independent womenswear label based in London, UK. Our clothing is made with the intention to empower ambitious working women in the city. We create sophisticated smart casual pieces which can be interchanged and worn for both day and night.


NAVO is about women first and foremost. We are dedicated to creating staple yet versatile pieces which the everyday woman can wear for multiple occasions and feel their most confident selves in them, and to empower our followers to never give up on their dreams.


At NAVO, our mission is to create a community of like-minded women that want to grow both on their personal and professional journey's. As well as to ethically create timeless pieces that empowers those who wear it, helping women dress for success!


  • Ethics: We see it as our duty to do things responsibly, to ensure that all garments have been made ethically and in a safe manner, whilst providing jobs for talented freelancers we have collaborated with. 
  • People: Community is at the heart of what we do, to engage with like-minded women from all over the world, who we can provide value to in different ways. 
  • Excellence: We strive for excellence in all that we do, and we promise to create high quality products at all times, which our customers would feel proud to wear.
  • Diversity: To create equal opportunities and an inclusive space for all.
  • Empowerment: To always uplift and empower those who come in contact with our brand and products. 
  • Innovation: We want to help reduce the garment waste which is prevalent in society, and to do that we always intentionally create our products with versatility in mind. So women around the world can repurpose the same garment for different occasions, which helps to reduce over-consumption. Enjoying your product for longer!