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For the ambitious working woman in the city
Our founder, Lourdes has dreamt of having a fashion business for so many years, since the birth of her fashion blog! Despite being a student at the time, with a lack of funds she still kept at it and pursued her dreams regardless of her situation. 5 years on... she made it happen.
The concept was birthed out of her story, for simply just never giving up and not taking a “NO” for an answer. Regardless of ‘when’ or ‘how’, she knew she was going to pursue her dream, regardless of how long it would take. But she’s not the only one, there are many women just like her, probably in a similar position who are ambitious enough to dream big and go after whatever they want.
This brand is built upon cheering strong, powerful and determined women, as they go on their journey of both personal and professional growth.
After working in central London and having observed the work culture and seeing what women wear - both corporate and casual, as a brand we wanted to provide value and create sophisticated clothing which you could literally wear for every occasion.
Hence why we have made our first ever product so versatile, so the women wearing it, can literally transition from work to dinner easily, if she wanted to. Helping women dress for success!
We applaud you and we support you, because this brand is built upon cheering strong, powerful and determined women, as they go on their journey of both personal and professional growth.
After working in central London and having observed the work culture and seeing what women wear - both corporate and casual, we wanted to provide value and create sophisticated clothing which you could literally wear for every occasion.
Hence why we have made our first ever product so versatile, so the women wearing it, can literally transition from work to dinner easily, if she wanted to. Helping women dress for success!